Twitch Introduces Partner Plus Tier, Straining Relationship Between Platform and Creators

This article discusses the controversy surrounding Twitch’s new Partner Plus program and its revenue split, which has sparked a debate among content creators about the fairness of the platform’s terms. Here are some key points:

Controversy around Partner Plus:

• The program requires creators to have 1,000 subscribers and generate at least $7.50 in ad revenue per 1,000 views to be eligible for a larger share of subscription revenue.
• Creators who qualify for the program will receive 60% of subscription revenue, while Twitch takes 40%.
• This has sparked concerns that the requirements are unrealistic and that the revenue split is unfair.

Creator dissatisfaction:

• Many creators feel that the revenue split is too low and that they should be able to keep a larger share of their earnings.
• Some creators have expressed frustration with the lack of transparency around Twitch’s business model and the fees it charges for various services.
• There are concerns about the impact on smaller creators who may not be able to meet the requirements or afford the fees.

Alternative platforms:

• Some creators are considering switching to other platforms that offer more favorable revenue splits, such as YouTube (70/30) or Kick (95%).
• Patreon is also an alternative platform that allows creators to keep a larger share of their earnings, although it does not have livestreaming features.
• Picarto is another option for art-focused creators who want to keep 50-75% of subscription revenue.

Creator reactions:

• Many creators are calling for Twitch to offer a more generous revenue split, such as 70/30.
• Some creators are concerned about the potential impact on their livelihoods and are considering leaving the platform.
• Others are skeptical about the long-term stability of alternative platforms like Kick and are hesitant to switch.

Conclusion:

• The controversy surrounding Partner Plus highlights the ongoing debate around the fairness of Twitch’s terms and revenue split.
• Creators are calling for greater transparency and a more favorable revenue split, while others are considering switching to alternative platforms.