Fancy’s Founder Launches New Luxury Shopping Startup, Long Story Short
Luxury E-Commerce Startup Offers Exclusive $1,000 Monthly Membership
Founder Joseph Einhorn, known for his 2010s e-commerce site The Fancy, believes he’s

This article discusses the launch of a new e-commerce platform called Long Story Short (LSS), which offers luxury goods and experiences to its members. The company’s founder, who also co-founded Fancy, aims to provide customers with high-end products at exclusive prices while prioritizing their privacy.
Here are some key points from the article:
Long Story Short
- LSS is a private membership club that sells luxury goods and experiences.
- Members pay $1,000 per month for access to curated collections of high-end items, including art, collectibles, fashion, jewelry, and more.
- The platform aims to provide customers with exclusive deals on products they might not have found otherwise.
Founding Team
- LSS is founded by a team of seven people, led by the founder who also co-founded Fancy.
- The company has received $500,000 in funding from investors, including Misfit Market co-founders Abhi Ramesh and Edward Lando.
Luxury Goods
- LSS offers a range of luxury goods, including art, collectibles, fashion, jewelry, and more.
- Members can browse curated collections of products, which are often priced in the thousands or tens of thousands of dollars.
Privacy Focus
- LSS prioritizes customer privacy, offering members an anonymous shopping experience.
- The platform uses AI to curate products based on individual member preferences and interests.
Mobile App
- LSS has launched a mobile app for iOS users, which allows them to browse and purchase products on-the-go.
- TechCrunch compared the app to the infamous "I Am Rich" iPhone app, which was only worth buying for its prestige value.
Overall, Long Story Short aims to provide luxury customers with exclusive access to high-end goods and experiences while prioritizing their privacy.